When a chain restaurant purchases land and starts constructing a new branch of their business, they will want to make sure customers start pouring in the doors as soon as it is completed. Taking the time to alert people in advance of the project will be helpful in getting business from the day the restaurant opens. Here are a few steps a chain restaurant can take to increase the chances of a busy opening, helping to pave the way to a successful business as a result.
Place Signs In The Designated Area
Before the construction team arrives to break ground, have someone from the restaurant chain go to the property to place signs at the perimeter of the land indicating what will be placed there in the near future. This will grab the attention of people passing by, getting them prepared for the opening as a result. Make sure to put the opening month and year on the sign as well as a webpage address so potential customers can follow the progress of the construction.
Supply The Construction Company With Information
Some people may ask the construction company when they foresee the building opening or what type of food will be offered when the chain opens. Give the construction company printed material about the restaurant that they can give out to anyone inquiring about the project. This will answer questions and they will be excited to be in the know about what is being built.
Keep The Restaurant Website Up To Date
Make sure to place a blog post or article on the restaurant's main website so those browsing it will know a new building is soon opening. Anyone who had seen the signs on the plot of land may decide to stop by to find out more about the restaurant and what it has to offer. Place photographs of the project in progress on the page to help build interest in the new restaurant location.
Offer Discounts And Announce A Grand Opening
In the weeks before the restaurant is to open, place coupons in local businesses in addition to newspapers. This will grab attention of those who do not pass by the location where the restaurant is being constructed, perhaps piquing interest for them to check out the establishment when it is completed. Announce the grand opening event on the restaurant's social media webpages in addition to the main website. Consider purchasing radio advertising space as well to get the word across. Contact a business, such as 5050 EIFS, for more information.